Karona, Apni Suraksha!
It's been more than a year since the severity of the COVID-19 pandemic has instilled fear in everyone across the world. With the onset of the second wave in India, there is an urgent need to effectively disseminate accurate information to generate awareness about the virus. In this regard, Pratham strives to deliver contextualised and correct information, through WhatsApp and SMS to children, youth and communities.
- 1min 7sec
Access to technology is still a questionable reality in most states of India today. The rural teledensity and wireless teledensity figures indicate the economic disparity between rural and urban communities. The onset of the COVID-19 pandemic further brought to light these skewed disparities. In this regard, Pratham explored low-tech resources such as SMS, Radio, TV, and Whatsapp, to ensure that content reached the children and the learning did not halt.